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New Retail Center in West Houston Signs Leases With Six Dining Concepts


By Parimal M. Rohit CoStar News

July 25, 2023 | 5:02 P.M.


A shopping center near Houston’s Energy Corridor and Westchase District is getting a facelift and several new dining concepts have signed on as tenants.

The West On West retail center has signed lease agreements with six dining tenants, all of them Asian-themed: Tsujia Artisan Noodle, Paris Baguette, The Alley, SomiSomi, Lady M and Kaiten-sushi Ginza Onodera.

The Kaiten-sushi Ginza Onodera lease marks the first U.S. location for the dining brand owned by The Onodera Group, which brought Sushi Ginza Onodera restaurants to Honolulu, Los Angeles and New York City.

West On West, which has not yet opened, will be anchored by a 33,029-square-foot 99 Ranch Market. The 90,000-square-foot retail center is on schedule to open by the fall of this year.

The leases were announced by NewQuest Properties, which serves as the retail center’s owner and landlord. NewQuest Properties has been overseeing the redevelopment of West On West, the 10-acre retail center located at 12220 Westheimer Road.

“We also feel given the eclectic mix of unique and first-to-market businesses that this center will become a destination for Houstonians and visitors seeking unique experiences,” NewQuest Properties' Development Partner Heather Nguyen said in a statement.

The location at West on West will be Tsujita Artisan Noodle's first location in the Southern United States. The restaurant, which has 18 locations in Japan and another six in Los Angeles and New Jersey, signed a lease for 2,814 square feet at West On West. Tsujita Artisan Noodle, which will serve tsukemen noodles and ramen dishes, is expected to open this fall.

Also expected to open this fall is Paris Baguette. The bakery café, which was founded in the 1940s in South Korea, signed a lease for 3,150 square feet. Menu offerings will include breads, cakes, doughnuts, pastries, salads and sandwiches.

Los Angeles-based SomiSomi is slated to open at West On West by the end of this year. SomiSomi, which specializes in the Korean desert known as Ah-Boong, will take up 1,637 square feet. Ah-Boong is served in a cup or fish-shaped waffle cone. The eatery already has Houston-area locations in Katy, Texas, and Sugar Land, Texas.

A boba, or bubble, tea joint known as The Alley will take up 2,436 square feet at West On West. The tea store is expected to open this fall.

Lady M is a crepe eatery combining French baking techniques with Japanese cooking styles. One of its most notable menu items is a 20-layer crepe cake. Lady M is expected to open its 2,793-square-foot space in the spring of 2024. Another Lady M location is already operational at the Galleria Mall in Houston.

The Onodera Group, which operates Michelin-rated Sushi Ginza Onodera restaurants, is debuting its conveyor belt style Kaiten-sushi Ginza Onodera at West On West in the spring of 2024. Kaiten-sushi Ginza Onodera committed to a 3,976-square-foot space.

Other restaurants that previously committed to leases at West On West include Gen Korean BBQ House (6,212 square feet) and Teso Life (13,340 square feet). Both restaurants are slated to open by the end of this year or in early 2024, according to NewQuest Properties.

Houston-based NewQuest Properties acquired the site of the West On West retail center in 2021. The dilapidated strip mall was previously known as Pavilion Square.

View WoW tenants here...


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